The Company, in the development of infrastructure projects, legitimizes its being and doing in these territories, not only in terms of mobility supply but also in terms of services and social services that require the preservation of trust and loyalty of future users. For this, prior to the operation of the infrastructure works, it is necessary to develop a social and communicational management plan, through strategies of citizen participation, pedagogies, organization and territorial management, impact mitigation and communication to enhance social capital, co-responsibility and sustainability of the project. The above from the perspective of the Metro Culture relationship mode we connect territories, with added value to society and materialized in community co-responsibility.
